Who We Are
At NU-BAA Rituals, we believe in the quiet power of care. Our story didn’t start in a lab or a boardroom, it began at home, in kitchens filled with herbal oils, laughter, and love passed down through generations.
Born from ancestral beauty wisdom and reimagined for the modern woman, NU-BAA Rituals exists to transform your haircare routine into a sacred moment, a ritual of softness, healing, and presence.
We celebrate the richness of culture, the strength of tradition, and the joy of slowing down. Every drop of oil, every scent, every label is an invitation to reconnect with yourself... to pause, breathe, and return to your crown with intention.
Our roots are in community. Our mission is simple: to remind you that taking care of yourself can be an act of legacy, not just luxury.
"For the days you choose yourself"
Wellbeing
At NU-BAA Rituals, we believe true wellbeing isn’t just routines or surface-level self-care.
It’s the quiet, revolutionary choice to choose yourself daily, to create space for joy, softness, and growth in a world that often asks you to do the opposite.
We see wellbeing as a soulful mission, not a quick fix.
It’s about:
- Returning to your body with love
- Reclaiming rest as power
- Letting go of guilt around care
- Rewriting what success and softness look like for you
- Growing, glowing, and grounding without comparison
We’re building more than a brand.
We’re creating a space where women of culture can feel held, not judged. Supported in becoming their highest selves, in their own rhythm.
Welcome to your wellbeing era.
Intentional Ritual
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Refillable Pouches
1 refill = 2 rituals.
Ingredients
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Best Sellers
THE RED CANDLE
Eco Refill Pouches
Refill, Reclaim, Recenter
Get a pouch refill bottle as a Refill option where you buy a pouch and get more for your money and get a bottle to refill with.